A top company official has revealed that Stars Group in collaboration with Sachiko Gaming is planning to invest Rs 20-30 crore over the next two years for building brand awareness and to expand the category in India.
PokerStars India, the world’s largest online poker brand owned by the $5 billion Stars Group in collaboration with Sachiko Gaming plans aims to expand their horizons in India.
Ankur Dewani, CEO of Sachiko Gaming said, “About 4-5 million people play poker in India at the moment and the market holds many potentials.”
He also said that the company would be the largest investor in India without specifying the amount they plan to invest.
PokerStars would be competing with the leagues promoted by Raj Kundra and Adda52, one of the biggest online poker sites in India.
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The company also plans to introduce Sunday poker tournaments for players in India in the coming months where the prize for each tournament might go up to 1 crore.
They would focus on launching an online poker school on a separate website which would be free to surf and would feature videos and tutorials of players. They also plan to spread awareness of the game among the player.
The company also said that although regulatory framework for poker in India still continues to be an issue, gaming responsibility and player protection would be key focus areas.
Poker is gaining popularity in India but it is still not considered as a game of skill in many states.
Only Karnataka, Nagaland and West Bengal classify it as a game of skill.
“The online poker market in India is not bigger than 250 crores at the moment. But we would cross the 1,000 crore mark in the next three-four years,” said Dewani.
Analysts have estimated that Poker Stars could overtake Indian competitors in the long run.